Graphic design is a communication tool that plays an important role in architectural design. At its most fundamental level, graphic design visually communicates information with typography, color, and form. It also, and perhaps more importantly, influences our interaction with and the identity of place and space. From way-finding signage, supergraphics, branding, material and texture, to motion-graphics, graphic design helps integrate word and content with architecture.
Graphic design is used to visually communicate and reinforce the sense of identity for architectural projects – including both new design, renovation, and planning projects. From logo design, visitor orientation and infographics, graphic design is an integral part to the sense of place. It affects the overall experience with the visitor, public, or inhabitant. It is also dependent on the architectural design. Think of the range of materials and its finishes used through-out a building. Graphic design must be intentional, otherwise chaos results in color, type, and form within the design struggling against the architectural design, materials and texture.
Click the arrows above to view personal favorites of mid-century modern graphic design for architecture.