Mid-century modern Swiss graphic design is one of my favorite aesthetics of visual communication. Born in the 1950s and reaching its height in the 1970s, this style became known as the International Typographical Style. It is marked by an orderly structure with sans-serif typefaces. I personally am drawn to how the type itself becomes the essence of the design. The examples above showcase this and how Swiss graphic design is rational, bold, and harmonious whether in vivid color or a simple monochromatic palate.